Myths and Realities Archivi - expert.ai

Myths and Reality: Abracadabra! Hocus Pocus!

Luca Scagliarini — Tue, 30 Mar 2010 22:00:00 +0000

Many technology companies have managed to flood the market with their “magic” automatic solutions. They promise precision tools which are simple to use, have enticingly colorful dashboards and provide full coverage of “consumers sentiment” with minimal effort. Many of their web sites state that once top executives are equipped with their magic tool, the task […]

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Are You (Really) Hearing Your Customers Voices?

Luca Scagliarini — Tue, 10 Mar 2009 23:00:00 +0000

First of all, the budget allocated to the monitoring of online sources is a small fraction of the budget allocated to traditional business and marketing intelligence projects. Companies are spending significantly more money on tools to analyze internal structured data (sales, accounting, inventory etc.) and even more troubling, sentiment and online monitoring account for a […]

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Automatic Categorization: No Magic, Just a Secret

Marco Varone — Wed, 03 Sep 2008 22:00:00 +0000

The secret to a successful automatic categorization project is not dependent on choosing a powerful enough technology, but rather in the methodology used to implement the project: if the methodology is the right one, then a powerful technology will be actually indispensable to obtain success, but if the methodology is wrong, no technology will be […]

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